Many Americans are confused.
For years people thought they were saving their money in stock market but they didn’t understand the definition of the word. If you want a secure pathway to wealth then you need to understand the difference between these two words.
Click here to get a free 101 analysis.

It’s a scary question and one that may be hard to face as reality. It’s being debated daily on talk shows, new channels, and media outlets across the country.
Deep down I don’t want to believe things could be troubling in our country, but like many others I am a little frustrated, concerned, and even upset with certain things.
I have a confession to make. I love America. I know she is not perfect, but I have sure loved living here.
My father and I often talk about the good old days of America. Times when you could sit on the porch, drinking a nice cool lemonade without a worry in the world.
I know that’s not entirely true, but it sure seems that way after watching the news. Some days it feels like things are just going to end.
It appears most Americans are coming to a conclusion that things are not picture perfect and may be accepting the fact times could be tough for the next few years.
I would probably concur with that sentiment.
For me, the thing that helps, is having the right perspective. A great mentor of mine who recent died, Jim Rohn said, “I can’t control the direction of the wind, but I can adjust my sails to reach my destination.”
I really love that quote and it couldn’t be truer today. Things are difficult for many. Tens of thousands of Americans have lost money in the Wall Street casino. The wind in Wall Street changes every day. Remember we can set our sail with the direction of their wind, or we can set our own course.
I decided to set my sail to a destination of safety and predictability for my savings and wealth. Yes it may take a little longer to get there, but at least I have the peace of mind that I can get there with some strong guarantees.
You may want to change the direction of your sails during these difficult times to a place of safety and predictability. And a 101 plan can help you get there.
Click here to get a free 101 analysis.
Many who continue with their sails set to Wall Street may end up holding an empty bag once again. I decided I wanted something better for my family. Hopefully you do too.
Talk soon,
Ethan Kap

The first thing that pops into most of our minds when we hear these stories is, wow, what if that was me!
That’s exactly what they want you to think. Casinos, lotteries and even Wall Street bank on us getting ‘addicted’ to the thrill of gambling.
Barry Dyke calls us the ‘Casino Age’ because everyone is so excited about winning something for nothing. Getting insanely rich by winning the ‘big one’.
It’s the same thing that happened years ago when “gold rush fever” struck the west and people were leaving everything they owned, families, jobs, and homes to go out and get rich fast.
Stories of overnight riches are always alluring to our greed glands and make us dream of what life could be like if we had millions drop in our lap overnight.
Unfortunately, they don’t build the monstrous casinos in Las Vegas by paying out all the winnings to gamblers, and it’s and oft told tale of how the people selling maps and shovels to the gold miners were the ones who got rich, while miners went home broken and penniless.
When we take a step back, it’s not hard to see the difference between a solid financial foundation, and a sandy one.
The old parable of the man who build his house on the sand, when the storm came it washed his house away.
The man who built his house on a rock, weathered the storm with no problems.
Is gambling, whether in the lottery, casino or Wall Street a ‘rock’ of a foundation? Of course not, it’s not something we can count on to be there when we need it.
The SAFE MONEY foundation is the key to financial security. Putting your money where it will grow every year without risk, is the key to building your financial foundation on a rock.
To learn more about building your financial house on a rock view our videos on www.truefinancialage.com.
In this video I had to respond to some dangerous advice being put out there by financial guru’s.
Listen in as I beat up his claims that …”Your money is ‘safer’ in the market than elsewhere.”
“You should not rely on yourself to invest, you should invest in mutual funds as part of a ‘balance portfolio”
“401K’s are a great tax break.”
Watch to see why these are all less than true, and what a good solution is!
Brett
No doubt you’ve heard the cliché “Like an ostrich with his head in the sand” referring to someone who doesn’t want to see the truth or face reality. Now more than ever people SHOULD BE looking for financial alternatives and secure investments, but many folks just don’t want to face the facts…
The truth of the matter is that an Ostrich doesn’t actually bury his head in the sand at all. When there is a predator around they lay down like they are dead, and because their neck and head is light colored like the sand, it looks like they have buried their head in the sand.
Unfortunately us humans DO often bury our heads in the sand when it comes to our finances. And with 10,000 baby boomers turning 65 every day starting January 1st, 2011 this has created major problems for people who want to be able to stop working someday.
We just spoke with a 61 year old who makes over 80,000 per year but only has 5,000 saved for retirement.
According to yahoo finance, 51% of early boomers, people between the ages of 55 to 64 face a retirement with lower living standards.
Why? Simply put because we as humans, have the emotional make up to avoid pain. We don’t want to deal with things that are uncomfortable. And often our financial situation is just that…very painful
So instead of sitting down and dealing with pain, planning and addressing the problems, we ignore it hoping it will fix itself, but secretly knowing that isn’t the case.
The biggest culprit for financial difficulty is the failure to save…
The personal savings rate averaged close to 10 percent in the 70’ and 80’s, and was down to a negative 1 percent in 2007.
However the solution isn’t as clear as some folks would make it.
The surface solution would be “just spend less” and then you can save more. The problem with that, is that often the reason we don’t save more is because our money is flowing out of our pockets almost before it ever enters.

Photo by Ben Werdmuller von Elgg
Most working class folks can end up paying 30-40 percent in taxes, and another 34.5% in interest costs alone (not principle) on their obligations like mortgages, car loans, credit cards, and consumer credit lines.
No wonder it’s tough to save when you have almost 70 percent of your money gone before you ever get a chance to put your hands on it!
That’s why Financing yourself to wealth can be so powerful. If you haven’t watched the short video on this, be sure to go to http://truefinancialage.com/finance-yourself-to-wealth/
It will show you how you can reduce or even eliminate the amount of money you pay to banks and credit card companies, and keep more of that money making you wealthy, instead of them!
“He ran out of the house, down the street, and turned the corner.
Jeremy’s friend had told him about the crazy neighbors building a house upside down. As he came bolting around the corner, he nearly fell over in disbelief.
There, right in front of him, stood a house with the roof as the foundation.”
Think about it. If you walked down the street and saw someone building a house with the roof as the foundation, you would probably laugh.
However no one laughed the past few decades when tens of thousands Americans built their financial foundations upside down. Now many look back and question what went wrong.
Out of the seven ancient wonders, only one stands.
The Great Pyramid of Giza.
Why?
A secure foundation.
The cornerstone foundations of the pyramids of old were leveled with water filled trenches and built using ball and socket construction capable of dealing with heat expansion and earthquakes.
Scholars estimate these pyramids to be between 2000 and 5000 years old. That’s a pretty impressive track record for any building. Any chance you could build a structure that stands for 5000 years without a strong foundation?
Some may question the secure foundation I’m about to show you. But it’s been proven to work for decades. However most get lured away by the leprechauns, dreaming of gold at the end of the rainbow, only to end up empty-handed.
Those who’ve built their wealth foundation the right way are still strong financially and are getting better. A safe money foundation provides security from the stock market earthquakes, and the massive swings in economies.
No strategy is 100 percent bulletproof, but a 101 Plan™ provides excellent protection for your wealth in more ways than one. It may not be as popular when the market is rocketing upwards and the only thing people can see is the millions awaiting them at the end of the rainbow, but these euphoric surges always come to an end. Destroying much of the paper wealth that got people so excited in the first place.
The 101 Plan™ can help you build a predictable plan for life…just like the old tortoise that stuck to it and beat the hare in the end.
Flip The Conventional Wealth Foundation
Most people have been building their financial houses upside down…leaving the foundation until last, or never getting there at all. Look at the two pyramids below, conventional wisdom encourages people to put their money into the market using mutual funds, 401(k) plans, IRA’s and stocks. We’ve already covered why this is risky, but it’s also like trying to build your house upside down, instead of building a foundation of safety and security first.
This mind shift is what helps you get on the path to becoming a safe money millionaire. It’s different from what you’ve heard over the past few decades, but we already know where that thinking got us.


You’ve probably heard of the parable of the wise man who build his house upon the rock, and the foolish man who built his house upon the sand.
It’s pretty easy to see why you wouldn’t build a house on a flimsy sand pile, when the rain comes, it washes away your home.
With everything we know about the market and potential for risk, the right foundation is one of safe money!
To learn more about safe money foundation just check out www.truefinancialage.com/secure-financial-foundation/

Brett Kitchen
The roaring twenties, the decade that lead up to the crash, were a time of wealth and excess… (Sound familiar to anyone?)
After a six year run the Dow increased in value fold and peaked at 381.17 on September 3, 1929.
Often people think of the “CRASH” as a single day “Black Tuesday”. There was a significant crash on that day, BUT– it did not end there. It wasn’t just one day…it was more like 3 YEARS!
The market embarked on a steady slide that did not end until 1932 when the Dow closed at 41.22 on July 8, concluding a shattering 89% decline from the peak. This was the lowest the stock market had been since the 19th century”
The market did not return to pre-1929 levels until November 1954! 25 years.
Talk about Financial DEVASTATION.
“Anyone who bought stocks in mid-1929 and held onto them saw most of his or her adult life pass by before getting back to even.” -Richard M. Salsman
Is it any wonder then why Barry Dyke, in his book Pirates of Manhattan says “Life insurance companies were the nations primary custodians of American savings from 1930’s to 1980’s”
Times like these are not easily forgotten. People were burned, financial destroyed, and that pain was seared into the flesh of their minds forever.
I’m amazed at the parallels we see today with the great depression, I’m hoping the economy recovers as quickly as possible, but honestly I don’t see it happening any time soon. We may just be in the eye of the storm.
But Americans are already moving to safe money. I’ve been on 3 radio shows in the past ten days, and doing another one on Friday to talk about this thing EXACTLY.
I recently talked to upper management at one of the nations leading Mutual Whole life insurance companies and they have a 6 week back log of agents trying to get contracted because people want this.
Another industry insider said to me this week “We are seeing a Renaissance of Whole Life Insurance!”
I’ve been working with people across the country who are buying whole life insurance 101 plan style and loving the peace of mind it provides. If you haven’t requested your plan yet, do it today!
Brett
P.S.Source: http://en.wikipedia.org/wiki/Wall_Street_Crash_of_1929
The most important thing people need to do is PROTECT themselves from downside risk.
The recession of 2011, could be in part caused by the heavy tax burden we are under.
“Periods of rising tax rates have tended to correlate with periods of below-average GDP growth.
Not shockingly, periods of lower GDP growth have also tended to correlate with less favorable returns in the stock market. That’s not an encouraging signpost.” (Source: Forbes.com)
It’s clear then, that having your money in the market, could expose it all to loss.
Putting your money into safe and secure place like a 101 Plan which is a dividend paying life insurance policy, can give you the security you need, give you access to your money, and grow it guaranteed every year.
It’s pretty clear that Wall Street is less than trustworthy with our money.
To secure your money the smart way and guarantee that it will grow every year, regardless of the market, get a 101 Plan blueprint here.





